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New Video: Sukki Jahnke from The Rogers Company
Sukki Jahnke of the Rogers Company speaks at Event Expo in Cleveland on exhibit design and how Rogers helps its clients build business. There are a whole slew of videos from the event hosted on New...
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Twitter Storm? What’s That?
We’ve all heard about Twitter and there’s been a lot of head scratching as to how it will be used in business. At searchenginewatch.com they are covering The Search Engine Strategies (SES) New York...
View ArticleInterview: Avatars Help Customers Find Their Way at Tradeshows
Your next trade show booth staff addition may save you on hotel and airfare and never have to take a lunch break. She may also be a flat, electronic representation of a human being…but no one’s...
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LinkedIn: What It Is and How to Use It
About 5 years ago a colleague sent me an invitation to join LinkedIn. It seemed like an OK idea kind of based on the 6 Degrees of Seperation concept. My account kind of sat there for a long time...
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Drayage: An Inside Look at How It Works and How You Can Save (Part I)
Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offer tips and strategies for saving money exhibiting at a tradeshow. They also speak about ways...
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Drayage: An Inside Look at How It Works and How You Can Save (Part II)
Part II of Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offering tips and strategies for saving money exhibiting at a tradeshow. They also speak...
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Booth Strategy: Life Science Focus
Life Science Leader recently ran an article on Franklin & Seidelmann‘s work with The Rogers Company to design an effective booth for its tradeshows — the RSNA (Radiological Society of North...
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Want to Know What People Think? Ask Them!
Often, marketing and sales people tear out their hair trying to figure out what customers and prospects are thinking. Are they coming to a show? Are they thinking about purchasing at the show? Did...
View ArticleTwitter A Must for #Tradeshows?
You decide. The website twitterhandbook.com thinks that it is, but they would, wouldn’t they? Twitter is, indeed, a fast, cheap way to communicate and it may just be email 2.0, but you also have to...
View ArticlePinterest for Trade Shows
Pinterest is one of the most popular social networks in the U.S. If you aren’t overly familiar with Pinterest, it’s a social network for sharing photography and videos. According to Pinterest, the site...
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