Your next trade show booth staff addition may save you on hotel and airfare and never have to take a lunch break. She may also be a flat, electronic representation of a human being…but no one’s perfect, right? Avatars are being used to greet booth visitors, give presentations, and recite detailed information specific products and even about the person they are talking to.
We interviewed an avatar, Sarah, created by a company called LogicJunction on what she does at tradeshows, the benefits of avatars, and what the future holds for her and LogicJunction. From their website:
LogicJunction supplies products on a variety of platforms ranging from individual kiosks to complete online deployments. Our patented software engine incorporates digital characters, artificial intelligence, media players, advanced logic control and a flexible plug-in system to interface with third party software and hardware.
Virtual Employees (or vPloyees), the name given to our digital characters, use emotion, animation, speech, and intelligence to help personalize and direct the experience for each client, and provide a high impact interface to many of our implementations. For customers wishing to extend our products or create their own, LogicJunction offers an SDK.
Clients use LogicJunction software to assist with sales, conduct surveys, drive booth attendance, reduce personnel costs, and help users navigate complex processes. Please look around and see what LogicJunction might do for you.